The CEO & Founder of The World Protection Group, Inc. (WPG) and 001, Kent Moyer, reveals his strategically planned exertions to establish the world’s only luxury executive protection company.
The Beverly Hills-based company, The World Protection Group, Inc. (WPG) and 001 were established by the ‘expert’ executive protection professional Kent Moyer in 2001. Today, the company is recognized as the gold standard international security firm, providing spot-on executive protection services. With the pool of international executive agents incorporating the former secret services, former military dignitary protection, and the private sector alumni from both Executive Security International and Executive Protection Institute, The World Protection Group, Inc. (WPG) and 001 remains to be a trusted name among the celebs, and notable personalities, in quest of credible executive protection services.
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Being in the business for over 20 years now, The World Protection Group, Inc. (WPG) and 001 has an unblemished track record of success, ensuring the protection of their clients while safeguarding their peace of mind and sense of security. The company operates globally, providing services to a range of celebrities, including musical artists, reality tv stars, sports stars, entertainment agencies, fight organizations, NFL football teams, A-list Star motion picture actors, MMA fighting organization, and everything in between.
Kent Moyer explains that his significant motivation to establish The World Protection Group, Inc. (WPG) and 001 was to empower the client who lacks basic understanding between effective and ineffective security. “Over the span of 20 years, I have witnessed there is an absence of knowledge among the high net worth clientele, making them the prey of the vicious marketing done by the subpar EP services. EP executives from such services do more good than harm, for they do not have formal EP training from an accredited EP Academy, putting their lives at stake,” he says.
Determined to thwart this trend based on lack of awareness, Kent Moyer officially embarked on the journey to educate his clients on the need to recruit the quality executive protection, creating better value in the long run, hovering The World Protection Group, Inc. (WPG) onto the runway of success. “I believe in the notion of the informed consumer and creating awareness was the prime step towards achieving it. I really do believe that creating awareness is all that has made The World Protection Group, Inc. (WPG) and 001, a Gold Standard, in the Protection Industry,” says Kent Moyer.
Undergoing the process of realization, Kent Moyer went on to hunt for the business model that would provide remarkable customer service, along with providing an enriched framework for healthy work culture, consequently picking the Ritz Carlton’s “Gold Standard Service Model. “Without any further delay, I enrolled in the renowned Ritz Carlton training program and acquired aptitudes to apply to my own company that emulated the essential values of service. Our corporate office, supervisors, and entire security team at WPG were necessitated to comply with these steps of the Exceptional Service Model. After consistent, disciplined training, I am proud to say that these values are now inscribed in the DNA of our work culture,” he says.
Progressing to the second phase of development, Kent Moyer envisioned how he could formulate The World Protection Group (WPG) and its luxury company 001. He incorporated the insights from graduating The Advanced Management Program at The Wharton School of Business in Philadelphia, Pennsylvania. Studying under lead Professor in HEC Business School in Paris and Shanghai “I instigated the crucial takeaways from “The Luxury Strategy” and “Strategic Management of Luxury Businesses” written by Jean-Noël Kapferer.
The Strategic Management of Luxury Businesses is an intensive course done in partnership between Wharton and the Bocconi School of Management in Milan, Italy, where I studied to create a comprehensive and customized Security Program for high-profile individuals, and that is where I got my direction to make it ‘luxury brand,’” he says.
Subsequent to laying the foundation of The World Protection Group, Kent Moyer was stubborn to create the world’s only EP service, and that is how the conception of 001 happened. 001 offers unmatched services to safeguard the lifestyles of influential individuals by seamlessly embedding security into their lifestyle. “By utilizing a combination of sophisticated, high-level technology; security systems; and U.S. Trained Level 1 Executive Protection Agents provided by WPG, our affluent clientele can roam around without fretting, knowing that they are being protected by the world’s best security and physical protection,” he says.
The core service of the 001 is to oversee each bit of client protection, including their homes, families, private jets, yachts, business and travel plans, and offices. “Incorporating security measures into their lifestyle takes about six months, beginning to end. With its completion, we ensure that the client is protected from any sort of potential threat, risk, or danger. The World Protection Group, Inc. (WPG) and 001 empower the clients, to relish their luxurious lifestyle with the certitude of several unfathomable layers of covert protection,” says Kent Moyer.
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