In order to grow your business in this digital age, content marketing on social media is becoming increasingly more important as people are spending more time online. To pique the interests of potential clients and customers, every content marketer knows the importance of delivering high-quality and valuable information. However, this task is easier said than done.
Content marketers constantly face the struggle of generating fresh and interesting ideas. If you are one of them, don't worry, there is another way out - to repurpose content. Repurposing is the act of recycling a piece of information and adapting it into different formats across online channels, such as Facebook, LinkedIn, Twitter, and even your blog or your podcast.
In this article, we will look at the importance of repurposing your social media content as well as some practical tips and essential tools you will need to get a head start.
Benefits of Repurposing
1. Generates New Ideas From Existing Content
You don't have to be on the constant lookout for new ideas. One way to ease your work as a content marketer is to go through the existing posts in your archive, tweak them a little, and give them a new life.
For example, you made a post about a new platform update on LinkedIn that no one had noticed. Now, you're the only one who holds this piece of information on the internet, meaning every content related to this update is fresh and unique. So why not branch it out even further?
What is the significance behind it? Who will benefit from it? How can members increase their reach on LinkedIn with this update? Turn these insights into multiple blog posts. There you go, you now have several ideas waiting to be published on your blog from a single LinkedIn post.
2. Reaches New Audiences
The end goal of generating fresh content is to attract new customers, with an emphasis on the word "new". It means that the people you want to grab the attention of are not following you on social media, so there is no need to worry that reusing your content across your social media pages will come off as spammy.
People have different preferences when it comes to seeking information online, so it is crucial to make it accessible to audiences across all channels. This is how repurposing will help you win new audiences.
3. Increases Visibility and Traffic
It's important to maintain an active online presence to increase engagement and traffic. Repurposing is a time-saving solution to achieve this objective with little effort. What's more, choosing content with high performances in the past to repurpose will guarantee you high traffic and engagement. This can be done with the help of Buzzsumo, Google Analytics, HubSpot, or any similar analytics tool.
How to Repurpose Content
Combined with the few tips mentioned above, here is a list of format-switching examples that you can refer to.
- Internal data → Case study: Utilise your internal data to promote your company with a case study. A simple example would be "How we generated 3X income in 1 month through this simple step". Don’t forget to increase your reach using a chrome extension to help you find the perfect and most relevant set of hashtags.
- Blog post → Native video: As more people turn to video platforms, there's no reason not to produce video content for your audience. By summarizing your most important points into a concise social media video, you can gain more traction for your blog.
- Blog post → Presentations or slide decks: As slide decks on SlideShare commonly appear in the first few rows of SERPs, which is helpful to get in front of your target audiences.
- Multiple blog posts → Paid Ebook: If you are an industry expert, why not compile your articles into a book to increase the value of your information? Doing so will also help you build authority and generate new revenue.
- Ebook → Audiobook: When bolstering one's arsenal of tools to attract new audiences and entice new readers as a self-published author, converting an ebook into an audiobook is yet another good idea to win new audiences.
- Ebook → Online course or webinar: Just like Ebook, courses and webinars are effective in showcasing your expertise and building authority. Combined with social media promotion, you will see new customers signing up for your courses and webinars in no time.
- Poll statistics → Infographics: Polling is a great way to engage with audiences and networks. If your poll is centered around an interesting and unique topic, creating an infographic and publishing it on infographic sites, your blogs, or your social media accounts using the data will help you make the most of the valuable data.
- Quotes from customer testimonials → Quote graphics: To make the most of this content, you can convert these quotes into beautiful quote graphics using Canva and share them on social media.
The Bottom Line
By repurposing social media content, content marketers can maximize the value of every piece of their information to win audiences and grow leads. Not to mention that it creates a smooth flow of content with little effort, saving every content marketer from all the tiring and time-consuming brainstorming work. Knowing how to repurpose content now, why not go to your archive now and start today?
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