Whether you are looking to break out in the international market or operating globally for a long time, you will benefit from using the right international marketing tools. From helping you manage your social media campaigns and translating your written copy, the right tools can help you get the highest return from your international marketing campaign.
A Translation Management System
When you are running an international marketing campaign, you must use a specialized translation management system. A translation management system will help you effectively translate a large body of written content into different languages in an appropriate style and tone. This will help you ensure that all of your marketing copy sends the right message in a range of different languages.
Social Media Management
When you are running an international marketing campaign, you will likely have many different accounts across many different platforms. In fact, you might have three or four accounts on one platform alone, all operating for different audiences in different languages.
Using a social media management tool is key to ensure you can stay on top of all social media accounts. A social media management tool will enable you to schedule, track, and respond to interactions in real-time for the most effective campaign.
A Metric Tracker
You cannot create an informed and effective international marketing strategy without metrics and data. You should use tools like Crazy Eggs or Google Analytics to gain access to valuable website-related metrics. You can also use site-specific tools like Mail Chimp to find out more detailed email marketing metrics.
You might also benefit from using surveys to find out more about what past customers think about your brand and marketing efforts. Using a range of different metrics tracking tools can help you to stay informed and better plan your future digital marketing practices.
Split Testing Software
When you are looking to launch a campaign in a new international market, there is no reason why you should go in blind. Using split testing software is a great way to better understand your campaign in a local marketplace before you launch for real. Split testing software allows you to, essentially, run a practice launch.
You can run a new marketing campaign within controlled parameters, which means that you can see how an international audience responds. You will be able to track usability, design issues, and content to track the success and responses to each component. The information you will gather from the split testing software can help inform and refine your upcoming marketing campaign. This will enable you to create a campaign that is best suited to the international target market that you are focused on.
Cloud Computing Services
When you are running an international marketing campaign, you are likely to have a number of different resources and a range of people on your team. Using cloud computing services is the best way to make all the relevant information accessible to authorized parties. In addition, this can help to reduce downtime that might be caused by a lack of access to necessary information.
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