Since the advent of social media, our lives have truly changed. Nowadays, social media is that invisible entity that engulfs and influences each and every nook and cranny of our lives, without us even realizing it. From the words we enunciate in our daily routine to the clothes we wear and the hairstyles we flaunt, the sway of social media is unrivaled and supreme. In this blog, we will discuss how social media impacts hairstyles, and learn a thing or two about this unique amalgamation.
Top Ways by Which Social Media is Impacting the Hair Industry and Hair Styles
A few decades ago, hairstyle trends remained relatively constant for at least a few years. However, as social media takes precedence, micro trends in the hair industry have become common. Nowadays, the trends regarding hairstyle and haircuts last barely a season or a few months. So, without further ado, let us check out some of the pertinent ways in which social media is affecting hairstyles.
Celebrity Inspiration from Social Media
Long gone are the days when celebrities had to rely on red-carpet appearances and magazine photoshoots to stir a buzz among people. In today’s day and age, a social media upload is enough to create a roaring buzz among fans. Thus, celebrities are able to exert influence on hairstyles just by uploading a picture with their latest locks.
These pictures, uploaded on platforms like Instagram and TikTok, attract media attention and also cue fans to opt for a specific haircut, as it is ostensibly trendy. In other words, when a celeb posts a photo of their new hairstyle, it is quite rapidly duplicated by fans within a matter of a few hours or days.
Hair Influencers are Trending
Influencers, especially hair influencers, are also transforming the hair industry not just by popularizing a specific hairstyle but also by promoting specific hair care products. Various small yet high-quality hair businesses might struggle to gain the trust of consumers. To get the most from their budgets, they partner with an influencer of confidence and increase their trustworthiness, appeal, and interest factor.
The loyalty of an influencer’s followers makes them the ideal brand ambassadors to preach a brand, especially if the influencer is from a relevant niche. This rising trend of influencer marketing is fast-changing the hair industry. Therefore, young social media users feel a lot of confidence in trying out hair care products recommended by the influencers they follow on platforms like Instagram and TikTok.
Hair Tutorials on YouTube
Last of all, another platform that is fast changing and impacting the hairstyle industry is YouTube. Some of the best men’s haircuts in Scottsdale, AZ, are usually popularized by YouTube tutorials. A large chunk of the generic population uses YouTube to learn about hairdos, hairstyles, and hair enhancement. The long-form video content also supports the queries, as people get an in-depth answer to their hair-related queries.
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